The year 2012 will probably be one of the most challenging years of the last decade related to the watch industry. The worldwide economic instability and the unpredictable perspectives bring hesitation and reserve to the decision makers (distributors and end-consumers).

More than ever it will be essential to surprise your stakeholders through originality, innovation and consistency but more than ever with respect to environmental considerations and also subtile modesty.

Realtime believes in efficient communication using innovative communication tools such as Presskits featuring USB drive with updatable software, or the new Video-Brochure a hybrid solution with the strength of print-communication and electronics (4.3" TFT screen displaying video and storage capacity through USB flash memory). Last but not least, low-cost media-players and Androïd tablets will act as a highend give-away with useful information management of your data, and act as a short-listed present to journalists and other VIPs.

A few basic rules for a strong and efficient communication being eco-friendly at the same time are following:

• Collect all communication material (Word, PDF, images, video) on one single digital support such as a USB drive or even a media-player or tablet that can be used daily by the journalist as an useful tool.
• Concentrate your communication on concrete facts such as technical features, pricing, availability and distribution, and avoid useless and contraproductive "marketing claims".
• Provide simple and quick access to web-based Press-Lounge complementary to the USB drive or other media-device.
• Reduce "paper-work" and print-material to the "max" and show your sensitivity to sustainable development.

Contact us at REALTIME to know more about these topics. Call +41 21 793 15 70 or send an email to info@realtime.ch .